TANGGUNG JAWAB PELAKU USAHA ATAS IKLAN YANG MENYESATKAN

Authors

  • Netty Herawati Fakultas Hukum Universitas Islam Kadiri Kediri

DOI:

https://doi.org/10.30742/perspektif.v11i4.391

Keywords:

consumen, perpetrator of is effort, responsibility

Abstract

Advertisement is the part of activity of marketing, what ought to is medium materialization of consumer rights specially the right to get information and the right to property. When advertised things oppose against common public grounds of rule code advertisement, for example advertised things disagree with the reality of hence emerging clear problems harm consumer side. Because existence of advertisement do not get out of the existence producer advertiser, service firm of advertisement advertisement bureau, and media, hence loss befalling third consumer of perpetrator component is effort that have to responsibility accounted-together. Concerning level of responsibility each perpetrator of effort that depended from store; level mistake of him.

References

Frank Jefkins, Periklanan, Cetakan Pertama, terjemahan Haris Munandar, Erlangga, Jakarta, 1996.

Rhenal Kasali, Manajemen Periklanan; Konsep dan Aplikasi Di Indonesia, Pustaka Utama Grafiti, Cetakan ke II, Jakarta, 1995

Tams Djayakusumah, Periklanan, Armico, Bandung, 1982.

Taufik H. Simatupang, Aspek Hukum Periklanan dalam Perspektif Perlindungan Konsumen, Citra Aditya Bakti, Bandung, 2004

Yusuf Shofie, Perlindungan Konsumen dan Instrumen-Instrumen Hukumnya, Citra Aditya Bakti, Bandung, 2000.

Undang-Undang No. 8 Tahun 1999 tentang Perlindungan Konsumen.

Downloads

Published

2006-10-28

Issue

Vol. 11 No. 4 (2006): Edisi Oktober

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

 

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to jurnal PERSPEKTIF and Research Institutions and Community Service, Wijaya Kusuma Surabaya University as publisher of the journal.