LISENSI MEREK DALAM PERSPEKTIF BISNIS
DOI:
https://doi.org/10.30742/perspektif.v2i1.126Keywords:
Lisensi, PerjanjianAbstract
Lisensi merupakan suatu terobosan bisnis terhadap ketentuan penanaman modal asing di Indonesia yang dimaksudkan untuk dapat meningkatkan perekonomian nasional dan menunjang pencapaian pembangunan nasional. Hal yang mendorong investor, baik lokal maupun luar untuk menanamkan modalnya pada produk-produk yang mempunyai merek terkenal melalui sistem lisensi adalah karena adanya standart kualitas produksi yang sama. Sehingga konsumen tidak ragu lagi untuk membeli produknya. Lazimnya perjanjian lisensi menentukan sifat perjanjian apakah ekslusif/non ekslusif, menegaskan adanya hal untuk men-sublisensikan atau tidak, serta mengatur tentang waktu berakhirnya perjanjian.
References
Carnish, 1981, Intellectual Property Right, Paten, Copy Rights, Trade Mark and Allied Right, London, Sweet and Maxwell.
Emmawaty Yunus, 1992, Laporan Seminar Industrial Property System, Dirjen Paten & Hak Cipta Depkeh.
Hartono Adisumarto, 1989, Hak Milik Intelektual khususnya Patn & Merek, Jakarta, Akademika Presindo.
HMN Purwosutjipto, 1988, Pengertian Pokok Hukum Dagang Indonesia, Buku 8, Jakarta, Djambatan.
Keith Hodkinson, 1987, Protecting and Exploiting New Technology and Design, London, F and N Spon.
NA Sutijarto, 1981, Hukum Milik Perindustrian, Yogyakarta, Liberty.
Sri Rejeki Hartono, 1992, Makalah Seminar di UMK Kudus.
Sudargo Gautama, 1990, Segi-segi Hukum Hak Milik Intelektual, Bandung, Eresco.
_______, 1992, UU Merek, Bandung, Alumni.
_______, 1989, Hukum Merek Indonesia, Bandung, Citra Aditya Bhakti.
Soegondo Soemodirjo, 1963, Merek Perusahaan dan Perniagaan, Jakarta, LAN.
Soekardono, 1983, Hukum Dagang Indonesia, Jakarta, Dian Rakyat.
WIPO, 1980, Model Law For Developing Countries on Invention, Geneva, Vol. II.
UU No. 1 Tahun 1967 tentang PMA.
UU No. 6 Tahun 1989 tentang Paten.
UU No. 19 Tahun 1992 tentang Merek.
Kitab Undang-Undang Hukum Perdata.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to jurnal PERSPEKTIF and Research Institutions and Community Service, Wijaya Kusuma Surabaya University as publisher of the journal.