TANGGUNG JAWAB PELAKU USAHA ATAS IKLAN YANG MENYESATKAN

Netty Herawati

Abstract


Advertisement is the part of activity of marketing, what ought to is medium materialization of consumer rights specially the right to get information and the right to property. When advertised things oppose against common public grounds of rule code advertisement, for example advertised things disagree with the reality of hence emerging clear problems harm consumer side. Because existence of advertisement do not get out of the existence producer advertiser, service firm of advertisement advertisement bureau, and media, hence loss befalling third consumer of perpetrator component is effort that have to responsibility accounted-together. Concerning level of responsibility each perpetrator of effort that depended from store; level mistake of him.


Keywords


consumen; perpetrator of is effort; responsibility

Full Text:

PDF

References


Frank Jefkins, Periklanan, Cetakan Pertama, terjemahan Haris Munandar, Erlangga, Jakarta, 1996.

Rhenal Kasali, Manajemen Periklanan; Konsep dan Aplikasi Di Indonesia, Pustaka Utama Grafiti, Cetakan ke II, Jakarta, 1995

Tams Djayakusumah, Periklanan, Armico, Bandung, 1982.

Taufik H. Simatupang, Aspek Hukum Periklanan dalam Perspektif Perlindungan Konsumen, Citra Aditya Bakti, Bandung, 2004

Yusuf Shofie, Perlindungan Konsumen dan Instrumen-Instrumen Hukumnya, Citra Aditya Bakti, Bandung, 2000.

Undang-Undang No. 8 Tahun 1999 tentang Perlindungan Konsumen.




DOI: http://dx.doi.org/10.30742/perspektif.v11i4.391

Refbacks

  • There are currently no refbacks.




Visit My Stats

Creative Commons License PERSPEKTIF is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

     Secretariat:
     Faculty of Law, Wijaya Kusuma Surabaya University
     Dukuh Kupang XXV/54, Surabaya, 60225
     HP. 081938020282
     Email: perspektif_hukum@yahoo.com 

p-ISSN: 1410-3648

e-ISSN: 2406-7385