Inkonsistensi Penerapan Sanksi Adminisitrasi Pencabutan Izin Edar Akibat Promosi Kosmetik yang Melanggar Kesusilaan
DOI:
https://doi.org/10.30742/perspektif.v31i2.1011Kata Kunci:
inkonsistensi hukum, pencabutan izin edar, norma kesusilaan, sanksi administratif, BPOM, legal inconsistency, distribution permit revocation, decency norms, administrative sanctionsAbstrak
Produk kosmetik yang tersebar di Indoneisa semakin berkembang pesat, sehingga mulai bermunculan produk kosmetik baru yang di pasarkan ke masyarakat. Peredaran produk kosmetik juga memerlukan izin yang dikeluarkan oleh Badan Pengawasan Obat dan Makanan (BPOM), tujuannya adalah untuk menjamin keamanan, kualitas, dan manfaat bagi konsumen yang memakainya. Penelitian ini mengkaji inkonsistensi penerapan sanksi administratif pencabutan izin edar kosmetik oleh BPOM akibat promosi yang melanggar norma kesusilaan berdasarkan PerBPOM No 18 Tahun 2024. Pada penelitian kali ini menggunakan metode penelitian yurudis normatif dengan pendekatan perundang-undangan dan pendekatan konseptual, guna mengkaji dan menganalisas aturan hukum yang berlaku terkait pengawasan dan izin edar produk kosmetik serta konsep-konsep hukum administratif dengan analisa menggunakan asas-asas hukum. Permasalahan utama adalah PerBPOM No 18 Tahun 2024 tidak memberikan definisi eksplisit norma kesusilaan, sehingga menimbulkan ketidakpastian hukum. Selain itu, terdapat empat inkonsistensi signifikan dalam penerapan sanksi: (1) BPOM menerapkan pencabutan izin edar langsung tanpa tahapan bertingkat; (2) tidak terpenuhinya prinsip due process; (3) ketidakseragaman penilaian tingkat keseriusan pelanggaran; dan (4) kesenjangan antara ketentuan normatif dengan praktik implementasi. Inkonsistensi tersebut melanggar asas kepastian hukum dan menimbulkan ketidakadilan bagi pelaku usaha. Diperlukan reformulasi regulasi dengan definisi operasional yang jelas dan perbaikan mekanisme penegakan hukum untuk menciptakan sistem pencabutan izin edar yang konsisten, proporsional, dan berkeadilan.
Kata Kunci: inkonsistensi hukum, pencabutan izin edar, norma kesusilaan, sanksi administratif, BPOM
ABSTRACT
Cosmetic products distributed in Indonesia are growing rapidly, resulting in the emergence of new cosmetic products being marketed to the public. The distribution of cosmetic products also requires a permit issued by the Food and Drug Supervisory Agency (BPOM), with the aim of ensuring safety, quality, and benefits for consumers who use them.This study examines the inconsistency in the application of administrative sanctions for revoking cosmetic distribution permits by BPOM due to promotions that violate moral norms based on PerBPOM No. 18 of 2024. This study uses a normative juridical research method with a statute approach and a conceptual approach to examine and analyze the applicable legal regulations related to the supervision and distribution permits for cosmetic products, as well as administrative law concepts, using legal principles for analysis.The main problem is that PerBPOM No. 18 of 2024 does not provide an explicit definition of moral norms, thus creating legal uncertainty. In addition, there are four significant inconsistencies in the application of sanctions: (1) BPOM applies direct revocation of distribution permits without a tiered process; (2) the principle of due process is not fulfilled; (3) there is inconsistency in the assessment of the severity of violations; and (4) there is a gap between normative provisions and implementation practices. These inconsistencies violate the principle of legal certainty and cause injustice to business actors. Regulatory reformulation with clear operational definitions and improvements to law enforcement mechanisms are needed to create a consistent, proportional, and fair marketing authorization revocation system.
Referensi
Peraturan Perundangan-undangan:
Undang-Undang Dasar Negara Republik Indonesia Tahun 1945.
Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen (Lembaran Negara Republik Indonesia Tahun 1999 Nomor 22, Tambahan Lembaran Negara Republik Indonesia Nomor 3821).
Undang-Undang Nomor 30 Tahun 2014 tentang Administrasi Pemerintahan. (Lembaran Negara Republik Indonesia Tahun 2014 Nomor 292, Tambahan Lembaran Negara Republik Indonesia Nomor 5601).
Peraturan Badan Pengawas Obat dan Makanan Nomor 18 Tahun 2024 tentang Penandaan, Promosi, dan Iklan Kosmetik.
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Website:
Badan POM. “POM Cabut Izin Edar 14 Produk Yang Melanggar Norma Kesusilaan.” intelijen.pom.go.id, 2025. https://intelijen.pom.go.id/hot-issue/bpom-cabut-izin-edar-14-produk-yang-melanggar-norma-kesusilaan.
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